A Good Walk Ruined

So the sun is shining, it’s 30+ outside and I’m taking a walk through Victoria Park as I have done nearly every lunch hour for the last three weeks – just me, my sandwiches and my MP3 player – and I’m kind of at peace with the world.

You know, lush tunes, warm feelings, glorious sunshine... for half an hour at least all seems to be right with the world.

And then I spy two kids lamping the hell out of each other across the other side of the park. And I mean really going for it. Fists, feet, head-locks, the works.

This is souring in itself – I mean it’s not pleasant to watch two 11 years olds knocking seven bells out of each other – but what makes it ineffably worse is that they are plainly in the company of three adults who are standing by and watching it all unfold. And by watching I mean watching like they’re an audience at a kick-boxing match.

One of the kids goes down with the other one on top of him still pummelling away. I’m quite sickened by this point and am glad to see one of the adults – the male – finally getting up and going over to them.

Only he doesn’t stop them fighting. He separates them, apparently gives them advice on fighting fairly and then lets them set to once more. Round two – ding ding.

I’m astounded.

What parent / guardian would let their kids slug it out in this way? Surely you’d stop them? Give them a stiff talking to and send them away separately to cool off? Not make it a spectator sport!

Oh but of course, Mr Referee was instilling the values of fighting fair into them. Establishing a chivalrous code of gentlemanly conduct and rules of engagement. No knives, pistols, house bricks or eye gouging, please gentlemen. I want a fair fight. Queensbury rules. May the best man win. Loser to crawl off and die somewhere quietly without crying like a big baby.

That this guy’s two female companions could sit complacently by, sunning their shoulders and chatting about handbags while The Gangs Of New York was playing out before them just makes me shudder. I was really disgusted by the whole thing. Not even the velvety vocals of Wendy & Lisa could restore my happy equilibrium after this little interlude.

I trudged back to work feeling sullied (and not in a good way).

Parents? Some kids do ‘ave ‘em.

MFI

I’m a bit nonplussed by the current MFI advertising campaign.

Not that I particularly care about MFI or their marketing ethos, you understand. I mean, it’s not like I’ve ever shopped at one of their stores or even driven within a 5 mile range of one. I’ve lost count of the number of Boxing Day half price MFI sales that I’ve deliberately avoided over the years. When I’m freshly gutted up on hot turkey the last thing I want to do is shuffle around a mouldy warehouse in Erdington looking at a vast panorama of corner sofa suites and pre-built Devonshire pewter knob handle shelving units.

I mean, come on. I’ve got some taste.

Their new television adverts, however, are impinging on my psyche with some degree of success. Though not in the manner that their marketing experts had hoped for...

The catch line is that an MFI showroom is so expertly put together it’s just like being in your own home. Cue various family groups – all from the scummy end of town – having blazing rows and white trash spats against a backdrop of hastily constructed MFI furniture. The camera then pulls out as Wayne and Waynetta continue their Jerry Springer style dispute to reveal that lo! The couple aren’t in their own home at all but are in fact in an MFI warehouse looking at the wonderful array of suites and design ideas that the store has to offer. Gosh.

So much like home is MFI that the couple have plainly forgotten where they are and are carrying on like they’re in their own kitchen!

Oh ho ho. Chortle chortle.

Unfortunately the advert stops before they start hacking at each other with Stanley knives and then running upstairs to their MFI Kingsize Divan bed to start shagging each other witless like a couple of bit-part actors from Shameless.

Cos that apparently is what the average MFI customer is like.

Hmm.

That’s not exactly selling the store to me.

So it looks like I’ll be spending Boxing Day at home once again this year too.

Half A Sixpence. Mary Poppins. James Bond. It’ll be dire telly but better that than spending the entire afternoon watching Tracey and Kevin gouging out each other’s Marlborough scabbed eyes at MFI...